Turning Results Announcements into Media Opportunities

By Insight IR

For many listed companies, results season is treated as a compliance exercise — a box to tick, a requirement to meet. But handled strategically, it’s far more than that.

Each results announcement is a rare, high-impact storytelling opportunity — a moment when investors, analysts, journalists, and employees are all paying attention.

At Insight IR, we help clients turn those moments into meaningful engagement — shaping narratives that build confidence, attract coverage, and reinforce credibility.

Beyond the Numbers: Why Narrative Matters

Your results announcement isn’t just a report card — it’s a reflection of your company’s momentum, leadership, and strategy.

While the financials speak to performance, the narrative you attach to them tells the market what comes next. Investors and journalists alike are looking for context:

• What drove these results?

• What trends or tailwinds are shaping the outlook?

• How is the business executing against its strategy?

Numbers might open the door, but narrative earns attention.

1. Prepare Early, Not the Night Before

Strong results communications start weeks — not hours — before release day.

That means aligning key messages, refining spokesperson quotes, and mapping potential media angles ahead of time.
A cohesive plan ensures your ASX announcement, media release, investor presentation and interviews all reinforce the same themes.

At Insight IR, we help companies prepare message frameworks and Q&A guides so leadership teams speak confidently and consistently across every touchpoint.

2. Know Your Audience

The media and investors often focus on different things.
Journalists seek headlines and narratives that resonate with the broader market, while investors want detail and clarity about execution.

Tailor your communication accordingly:

• Investors want evidence of progress and prudent capital management.

• Media want human stories, vision and leadership insights.

By bridging those audiences effectively, you can control how your message is understood — not just how it’s released.

3. Lead With Insight, Not Adjectives

Too many results announcements rely on empty adjectives: strong, solid, pleasing.
Institutional investors and journalists have seen them all before.

Replace adjectives with evidence.
Instead of saying “solid performance,” say “Underlying EBITDA rose 8% driven by recurring revenue growth and disciplined cost management.”

Insight-backed communication is more credible — and far more quotable.

4. Engage the Media Proactively

Don’t wait for journalists to find your story; help them tell it.

A well-structured media briefing, executive interview, or background note can make all the difference in ensuring your company’s performance is covered fairly and accurately.

Proactive engagement doesn’t mean hype — it means providing context, transparency and access to credible commentary.

At Insight IR, we manage results-day outreach to ensure your story lands in the right outlets with the right framing.

5. Equip Your Leaders to Communicate Confidently

Results season often places executives under the spotlight.
Preparation is everything.

Media and investor Q&A sessions require clarity, composure, and control under pressure.
We coach leaders to anticipate tough questions, deliver concise responses, and stay on message — ensuring every interaction reinforces confidence rather than creating confusion.

6. Extend the Impact

Once your results are released, don’t let the message fade after one news cycle.

Repurpose your key messages across digital channels, CEO letters, and employee updates to maximise reach.
When all stakeholders — investors, media, and employees — hear a consistent story, the result is stronger alignment and greater trust.

The Takeaway

Results announcements aren’t just about disclosure — they’re opportunities to demonstrate leadership, reinforce trust, and shape perception.

The companies that consistently communicate with clarity and purpose don’t just report results; they build reputation.

At Insight IR, we help listed and emerging companies use every results cycle as a platform to strengthen their market narrative.

Want to elevate your next results announcement?
We can help you craft messaging that connects, engages and delivers confidence.

📩 contact@insightir.com.au
🌐 www.insightir.com.au

Insight IR — where insight meets influence.

Earned Media Still Matters: Why Credibility Beats Clicks in Investor Markets

By Insight IR

In a world dominated by algorithms, influencers, and sponsored content, it’s easy to assume that traditional media has lost its relevance. Yet in the world of listed companies and capital markets, earned media — genuine editorial coverage that you don’t pay for — remains one of the most powerful trust signals a company can earn.

At Insight IR, we believe credibility is currency. And in investor communications, credibility always beats clicks.

The Enduring Power of Earned Media

For investors, journalists, and analysts alike, editorial coverage still carries weight. It’s seen as objective, filtered through professional scrutiny, and grounded in independent judgment.

While digital and social channels are vital for reach, they’re also saturated with self-promotion. Earned media cuts through that noise — it validates your message and strengthens perception of legitimacy.

When a respected financial publication or industry outlet features your company, it sends a powerful signal: your story matters.

1. Credibility You Can’t Manufacture

Sponsored content has its place, but audiences recognise the difference between advertising and earned attention.
Earned media — whether it’s a feature story, executive profile, or analyst commentary — carries the implicit endorsement of a credible third party.

That endorsement builds trust in a way that paid media can’t. For listed companies, where reputation can directly influence valuation, credibility is not a luxury — it’s an asset.

2. Media Coverage Shapes Market Narrative

Investors don’t just read your ASX releases. They read the headlines that follow.
Media interpretation plays a powerful role in shaping how your announcements are understood — and remembered.

Proactive engagement with journalists ensures that your key messages are clear, accurate, and framed in the right context. Without it, you risk having the market write your story for you.

At Insight IR, we help companies anticipate media angles, prepare spokespeople, and position stories that align with strategic objectives.

3. Building Relationships, Not Transactions

Effective media relations isn’t about pushing press releases; it’s about building trust with journalists over time.

Reporters remember companies that are open, responsive, and honest — not just when the news is good, but especially when it’s not.
When you cultivate credibility through consistent engagement, journalists turn to you for comment and context — and that sustained visibility reinforces your market leadership.

4. Aligning Media and Investor Messaging

Your media narrative and investor communications must work hand-in-hand.
A strong media presence amplifies your investor messaging; inconsistent or overly promotional coverage can undercut it.

We often remind clients: investors read the same news your customers and employees do.
Alignment between your ASX disclosures, interviews, and online content ensures your story is clear, coherent, and confident across every channel.

5. Quality Over Quantity

Not every headline is a good headline.
Chasing constant coverage can dilute your message — or worse, invite scrutiny before your company is ready for it.

A well-planned media strategy focuses on relevance, timing, and substance.
A handful of meaningful stories in respected publications often delivers greater long-term impact than dozens of minor mentions.

6. The Digital Amplifier

While earned media begins with journalists, it doesn’t end there.
Today, each media win can be shared across your digital ecosystem — LinkedIn, newsletters, investor portals and internal channels — amplifying credibility and extending reach.

Blending earned and owned media ensures your message lands with both depth and scale.

The Takeaway

In an era obsessed with visibility, it’s easy to forget that credibility drives real influence.
Earned media remains the foundation of a strong reputation — and in the eyes of investors, that reputation directly impacts trust, engagement and valuation.

At Insight IR, we help companies earn attention the right way — through authentic stories, disciplined messaging, and enduring media relationships.

Ready to strengthen your media strategy?
Our team helps listed and emerging companies craft messages that resonate with both journalists and investors.

📩 contact@insightir.com.au
🌐 www.insightir.com.au

Insight IR — where insight meets influence.

Crisis Communications: Responding with Speed, Strength and Strategy

By Insight IR

Every company, no matter how well-managed, faces moments of pressure.
An unexpected event — a regulatory issue, operational setback, data breach or public criticism — can dominate headlines and unsettle investors within hours.

In those moments, how you communicate matters just as much as what actually happened.
Handled well, a crisis can demonstrate leadership and integrity. Handled poorly, it can cause lasting reputational damage and market distrust.

At Insight IR, we help clients prepare, respond and recover — with speed, strength and strategy.

1. The New Reality: Crises Move Faster Than Ever

The digital news cycle operates in minutes, not days.
Social media and online news have collapsed the timeline for response. A single unverified post can move markets before your company has even finalised its statement.

That’s why preparedness is everything. Companies that have a plan — clear internal protocols, pre-approved messaging frameworks, and identified spokespeople — can act quickly and confidently when the unexpected occurs.

A crisis plan isn’t a “nice to have.” It’s part of responsible governance.

2. Speed Without Panic

When pressure hits, silence is not neutral — it’s damaging.
Delays create space for speculation and misinformation to fill the void. But moving too fast without coordination can make things worse.

The goal is controlled urgency: communicate promptly, but with precision.
Even a short holding statement — acknowledging the issue, expressing concern, and committing to further updates — can demonstrate professionalism and control while you finalise details.

At Insight IR, we help clients design clear escalation pathways and pre-drafted response templates, so communication can start within minutes, not hours.

3. Strength in Message

Your tone during a crisis sets the tone for the market.
Investors, employees and customers look for leadership — not deflection.

Strong messaging combines:

• Accountability: Acknowledge what has happened.

• Empathy: Recognise the impact on affected parties.

• Action: Outline what you are doing to address the situation and prevent recurrence.

Avoid speculation, avoid blame, and avoid overpromising. Facts, followed by follow-through, build credibility faster than spin.

4. Strategy Beyond the Statement

Crisis communication doesn’t end with the first press release.
The recovery phase is just as important as the initial response.
You’ll need to maintain consistent updates, monitor media sentiment, and realign your investor messaging once the immediate event subsides.

A successful post-crisis strategy includes:

• Ongoing media management to ensure accuracy and fairness

• Targeted investor briefings to stabilise confidence

• Internal communications to rebuild morale and trust

At Insight IR, we stay engaged from first alert through to reputational recovery — ensuring your communications remain coherent and credible throughout.

5. Preparation Builds Resilience

The companies that manage crises best are the ones that plan ahead.
Training your executive team, rehearsing crisis scenarios, and maintaining up-to-date stakeholder contact lists all make a measurable difference when time is short.

We recommend:

• Annual crisis simulation workshops

• Spokesperson training for media and investor Q&A

• Message frameworks ready for rapid adaptation

Preparedness transforms panic into purpose.

The Takeaway

Crises test leadership — but they also reveal it.
How your company communicates in its toughest moments will be remembered long after the headlines fade.

At Insight IR, we help businesses navigate crises with clarity, compassion and control. Because a strong, well-prepared response doesn’t just protect reputation — it strengthens it.

Need to prepare or refine your crisis communications plan?
Our senior team provides confidential, practical support for listed and emerging companies across all sectors.

📩 contact@insightir.com.au
🌐 www.insightir.com.au

Insight IR — where insight meets influence.

What Institutional Investors Really Look for in Corporate Messaging

By Insight IR

Institutional investors are the backbone of many listed companies’ shareholder bases — providing liquidity, stability, and credibility in the market. But earning their attention and trust requires more than numbers alone.

These investors are inundated with information, yet only a handful of companies truly stand out. The difference isn’t always performance — it’s communication.

At Insight IR, we work with boards and executives to help them craft the kind of corporate messaging that resonates with institutional investors: clear, confident, credible and consistent.

1. Clarity of Strategy

Institutional investors want to understand not just what you do, but how you plan to grow.

A strong corporate message connects operational performance to a clear strategic roadmap. It explains where you’re heading, what milestones matter, and how capital will be deployed to get there.

Ambiguity raises questions. Clarity builds conviction.
Whether in your investor presentation, ASX announcements or CEO communications, each message should reinforce a simple truth: this company knows exactly where it’s going.

2. Consistency Over Time

One of the fastest ways to lose institutional confidence is to change your story too often.

Investors watch for consistency — between reporting periods, between management teams, and between what’s promised and what’s delivered.

This doesn’t mean you can’t evolve your narrative; markets change and strategies adapt. But every update should connect back to your long-term value proposition.

At Insight IR, we help clients build enduring message frameworks that evolve intelligently without losing alignment.

3. Credibility in Delivery

Numbers are important, but context matters just as much.
Institutional investors assess management credibility through the quality of disclosure:

• Do results align with stated strategy?

• Are explanations balanced and data-driven?

• Is management open about risks and realistic about challenges?

Overly promotional messaging may capture headlines, but institutional investors value authenticity. They’re looking for disciplined execution and an honest narrative.

4. Transparency and Access

Institutional investors expect access — not necessarily in person, but through transparent and timely communication.

Frequent, meaningful updates via results calls, investor briefings, and well-prepared Q&A sessions build trust. Silence or vague responses do the opposite.

When management teams are visible, well-prepared and responsive, they earn long-term support even through market cycles.

5. ESG and Long-Term Value Thinking

The modern institutional investor looks beyond quarterly earnings.
They’re assessing governance quality, sustainability commitments, and alignment with broader market trends.

Your messaging should demonstrate not only financial performance, but purpose-driven leadership — how your company contributes to sustainable value creation for all stakeholders.

Companies that can connect purpose with profit stand out in an increasingly values-conscious investment environment.

6. Alignment Across Channels

Institutional investors consume information from multiple sources — ASX releases, media coverage, presentations, and digital platforms.

Mixed messages across these channels create noise and doubt. A unified narrative — consistent in tone, content and focus — reinforces confidence.

At Insight IR, we ensure your investor, media and digital strategies all communicate one cohesive story.

The Takeaway

Institutional investors don’t just buy into a stock — they buy into a story, a strategy, and a management team they believe will deliver.

Effective corporate messaging earns that belief by combining clarity, consistency, credibility, and connection.

When companies communicate with authenticity and discipline, they turn institutional attention into lasting investment support.

Need to refine your investor communications strategy?
We help boards and leadership teams build messages that resonate with the investors who matter most.

📩 contact@insightir.com.au
🌐 www.insightir.com.au

Insight IR — where insight meets influence.

Post-Listing Communications: Sustaining Momentum Beyond IPO Day

By Insight IR

The IPO is often seen as the finish line — the moment years of planning, pitching and preparation finally pay off.
But in reality, listing is just the beginning.

Once the market opens and the cameras are packed away, your company steps into a new phase — one where every communication, disclosure and public statement directly shapes investor confidence and long-term valuation.

At Insight IR, we help companies turn IPO excitement into lasting credibility. Because while a successful listing builds visibility, consistent and strategic communication builds trust.

The Post-IPO Challenge: From Buzz to Belief

In the weeks after listing, it’s common for newly public companies to face a dip in attention — and sometimes, in share price. The initial media coverage fades, the investor roadshow ends, and management shifts focus back to operations.

Yet this is exactly when clear, proactive communication matters most.
Investors who supported your IPO want reassurance that your story is unfolding as promised. New shareholders are watching for performance signals. Analysts are seeking clarity on strategy, guidance, and delivery.

Maintaining that post-IPO momentum means continuing to communicate with the same energy and discipline that got you listed in the first place.

1. Reaffirm Your Narrative

Your prospectus told the market who you are — now it’s time to remind them where you’re going.
A strong post-listing strategy revisits and refines your investment narrative.

Ask:

• Have your growth drivers evolved?

• Is your market positioning still clear?

• Does your messaging align with current market sentiment?

Your story should stay consistent, but your messaging must evolve with your business. Insight IR helps clients regularly recalibrate their communication frameworks to ensure the narrative remains relevant and resonant.

2. Keep Investors Engaged

Investor engagement shouldn’t stop once funds are raised. Continuous dialogue builds confidence — and can help mitigate volatility during quiet periods.

Simple, structured practices make all the difference:

• Quarterly updates that go beyond compliance, offering meaningful insights into performance drivers

• CEO communications (letters, video updates, or thought-leadership pieces) that keep your story personal

• Investor briefings and roadshows that maintain visibility and transparency

Engaged investors become advocates. Disengaged ones sell early.

3. Maintain a Steady Media Presence

After the IPO spotlight, it’s easy to let media engagement slip — but visibility remains critical.
Consistent media communication helps maintain awareness among analysts, journalists and retail investors alike.

Focus on:

• Milestone storytelling — highlight achievements, partnerships and expansion

• Profile building — position executives as credible thought leaders

• Issue readiness — respond proactively to challenges or misconceptions before they escalate

At Insight IR, we ensure your media strategy reinforces the same clarity and confidence that define your investor messaging.

4. Strengthen Internal Alignment

Your employees are now shareholders too — and ambassadors of your listed brand.
Keeping internal teams informed about company milestones, results, and investor messaging builds alignment and pride.

When your people understand and believe in the company story, it echoes through every customer interaction, presentation and interview.

5. Measure, Learn and Adapt

Market perception is dynamic.
Monitoring investor sentiment, media coverage, share register trends and digital engagement provides valuable feedback loops.

This intelligence allows you to:

• Identify communication gaps

• Refine messaging

• Anticipate potential issues before they affect reputation

Post-listing, agility and consistency are key — a combination that builds credibility over the long term.

The Takeaway

An IPO marks the start of a new communications journey. The companies that thrive post-listing are those that treat investor and media relations as continuous, strategic disciplines — not compliance exercises.

At Insight IR, we guide listed companies in building communication programs that sustain momentum, protect reputation, and grow market confidence long after IPO day.

Ready to strengthen your post-IPO strategy?
Let’s make sure your story continues to perform in the market.

📩 contact@insightir.com.au
🌐 www.insightir.com.au

Insight IR — where insight meets influence.

The Changing Face of Investor Relations: From Compliance to Connection

By Insight IR

Investor relations (IR) has long been viewed as the bridge between a company and its shareholders. But the role has evolved far beyond quarterly results and regulatory filings. In today’s dynamic markets, IR is as much about building relationships and trust as it is about reporting performance.

At Insight IR, we believe investor relations is no longer a back-office function—it’s a strategic driver of perception, valuation and reputation.

From Reporting to Relationship-Building

Historically, investor relations centred on compliance — making sure the right disclosures were made at the right time. That’s still essential. But leading companies have realised that disclosure alone doesn’t drive engagement or investment.

Today’s investors want transparency and narrative. They’re looking for signals of purpose, performance, and future potential. The companies that stand out are those that can communicate not just what they do, but why it matters.

Building these relationships means engaging continuously — not just during reporting season. Whether through targeted briefings, consistent messaging or active media presence, every touchpoint shapes market perception.

The Rise of the Strategic IR Partner

Investor relations now sits at the heart of corporate strategy. Effective IR teams and advisors understand the intersection of finance, communication, and brand.

They:

• Translate complex business models into clear, compelling stories

• Align messaging across investor, media and internal channels

• Monitor market sentiment and adjust narratives in real time

• Support leadership during transactions, crises or growth milestones

This strategic integration means IR professionals are now as comfortable in the boardroom as they are on analyst calls.

At Insight IR, we work alongside executive teams to ensure every message reinforces long-term credibility and confidence.

Why Connection Matters More Than Ever

Investors today are more diverse, informed and values-driven than ever before. ESG considerations, digital access to information, and global capital flows have redefined how markets interact.

Companies that treat communication as a two-way relationship—inviting dialogue, listening to feedback, and demonstrating accountability—are rewarded with stronger investor loyalty and media trust.

Connection builds resilience. When markets turn volatile, transparent and consistent communicators maintain investor confidence.

How Insight IR Helps

At Insight IR, we help clients move beyond compliance to true connection by:

• Developing clear, consistent narratives that reflect both strategy and values

• Building proactive engagement plans with investors and media

• Aligning communications across digital, media, and investor channels

• Preparing leaders to communicate confidently through every phase of growth

Because successful investor relations isn’t just about what you say — it’s about how, when, and to whom you say it.

Looking Ahead

The future of investor relations is transparent, data-driven and relationship-led. Companies that invest in strategic communication today will define how markets perceive them tomorrow.

Insight IR is here to help you shape that narrative with clarity, confidence and impact.

Interested in strengthening your investor communications?
Reach out to us at hello@insightir.com.au or visit www.insightir.com.au.

Insight IR — where insight meets influence.

Five Investor Communication Mistakes That Cost Companies Market Confidence

By Insight IR

Investor confidence isn’t built overnight — it’s earned through consistent, transparent and strategic communication. Yet many companies, even well-established ones, unintentionally undermine their own credibility by neglecting key aspects of their investor relations strategy.

At Insight IR, we see five common pitfalls that can quickly erode trust and weaken market perception. The good news? Each can be avoided with a thoughtful approach and disciplined execution.

1. Focusing on Information, Not Insight

Investors don’t just want data — they want context.
Companies often overwhelm investors with dense reports or jargon-filled updates that lack a clear takeaway. The result? A message that’s technically accurate but strategically hollow.

Instead, translate complexity into clarity. Frame each communication around the company’s strategic direction, not just its performance metrics. The most effective investor communications are those that tell a coherent story — why results matter, what drives growth, and how the future looks.

2. Ignoring the Power of Consistency

A one-off strong announcement can’t compensate for inconsistent messaging across channels. If your ASX release, media statement and investor presentation each sound like they come from a different company, investors notice — and it raises questions about control and clarity.

Consistency isn’t just about language; it’s about alignment. Your narrative, tone and positioning should reinforce the same key themes across investor briefings, digital content, and media engagements.

At Insight IR, we help clients build message frameworks that ensure every communication reinforces confidence — not confusion.

3. Underestimating the Importance of Timing

Markets move fast. Delays or poorly timed disclosures can damage credibility just as much as the message itself. Investors expect timely, proactive updates — particularly when market conditions are shifting or when material events occur.

A well-timed communication demonstrates leadership and preparedness. It shows investors you’re managing the narrative, not reacting to it.

4. Forgetting That Tone Shapes Perception

Even the most factual announcement can be misinterpreted if the tone feels defensive, overly promotional, or detached.
Tone is subtle but powerful: it conveys confidence, accountability, and authenticity.

Companies that communicate with transparency — acknowledging challenges, explaining context, and outlining actions — tend to win long-term investor trust. A little humility often goes further than unchecked optimism.

5. Treating Communication as a One-Way Street

Investor relations isn’t just about sending information out — it’s about creating dialogue. Companies that fail to engage in active investor outreach, roadshows or feedback analysis often miss valuable insights that could strengthen their strategy.

Engaged communication builds loyalty. Investors who feel heard are more likely to remain supportive through volatility.

Turning Pitfalls into Strengths

Avoiding these mistakes requires a shift in mindset — from compliance-driven to connection-driven communication. At Insight IR, we work with clients to develop communication programs that foster trust, clarity and alignment across all investor touchpoints.

Our approach combines:

• Strategic message development

• Proactive disclosure planning

• Consistent cross-channel storytelling

• Leadership media and presentation coaching

By transforming how you communicate, you can transform how the market perceives you.

In Summary

Clear, consistent and confident communication isn’t just a best practice — it’s a competitive advantage. Investors reward companies that tell their story with authenticity and purpose.

If you’re ready to refine your investor communications strategy, our team can help you build messages that connect, engage and inspire confidence.

Contact us:
📩 contact@insightir.com.au
🌐 www.insightir.com.au

Insight IR — where insight meets influence.