Turning Results Announcements into Media Opportunities

By Insight IR

For many listed companies, results season is treated as a compliance exercise — a box to tick, a requirement to meet. But handled strategically, it’s far more than that.

Each results announcement is a rare, high-impact storytelling opportunity — a moment when investors, analysts, journalists, and employees are all paying attention.

At Insight IR, we help clients turn those moments into meaningful engagement — shaping narratives that build confidence, attract coverage, and reinforce credibility.

Beyond the Numbers: Why Narrative Matters

Your results announcement isn’t just a report card — it’s a reflection of your company’s momentum, leadership, and strategy.

While the financials speak to performance, the narrative you attach to them tells the market what comes next. Investors and journalists alike are looking for context:

• What drove these results?

• What trends or tailwinds are shaping the outlook?

• How is the business executing against its strategy?

Numbers might open the door, but narrative earns attention.

1. Prepare Early, Not the Night Before

Strong results communications start weeks — not hours — before release day.

That means aligning key messages, refining spokesperson quotes, and mapping potential media angles ahead of time.
A cohesive plan ensures your ASX announcement, media release, investor presentation and interviews all reinforce the same themes.

At Insight IR, we help companies prepare message frameworks and Q&A guides so leadership teams speak confidently and consistently across every touchpoint.

2. Know Your Audience

The media and investors often focus on different things.
Journalists seek headlines and narratives that resonate with the broader market, while investors want detail and clarity about execution.

Tailor your communication accordingly:

• Investors want evidence of progress and prudent capital management.

• Media want human stories, vision and leadership insights.

By bridging those audiences effectively, you can control how your message is understood — not just how it’s released.

3. Lead With Insight, Not Adjectives

Too many results announcements rely on empty adjectives: strong, solid, pleasing.
Institutional investors and journalists have seen them all before.

Replace adjectives with evidence.
Instead of saying “solid performance,” say “Underlying EBITDA rose 8% driven by recurring revenue growth and disciplined cost management.”

Insight-backed communication is more credible — and far more quotable.

4. Engage the Media Proactively

Don’t wait for journalists to find your story; help them tell it.

A well-structured media briefing, executive interview, or background note can make all the difference in ensuring your company’s performance is covered fairly and accurately.

Proactive engagement doesn’t mean hype — it means providing context, transparency and access to credible commentary.

At Insight IR, we manage results-day outreach to ensure your story lands in the right outlets with the right framing.

5. Equip Your Leaders to Communicate Confidently

Results season often places executives under the spotlight.
Preparation is everything.

Media and investor Q&A sessions require clarity, composure, and control under pressure.
We coach leaders to anticipate tough questions, deliver concise responses, and stay on message — ensuring every interaction reinforces confidence rather than creating confusion.

6. Extend the Impact

Once your results are released, don’t let the message fade after one news cycle.

Repurpose your key messages across digital channels, CEO letters, and employee updates to maximise reach.
When all stakeholders — investors, media, and employees — hear a consistent story, the result is stronger alignment and greater trust.

The Takeaway

Results announcements aren’t just about disclosure — they’re opportunities to demonstrate leadership, reinforce trust, and shape perception.

The companies that consistently communicate with clarity and purpose don’t just report results; they build reputation.

At Insight IR, we help listed and emerging companies use every results cycle as a platform to strengthen their market narrative.

Want to elevate your next results announcement?
We can help you craft messaging that connects, engages and delivers confidence.

📩 contact@insightir.com.au
🌐 www.insightir.com.au

Insight IR — where insight meets influence.